Promotion · Abandoned Cart

Abandoned cart emails

Templates, timing and send rules — every send checks the team store is still open.

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Open carts–

Sent · 30 days–

Recovered carts–Converted after an email

Missing email–Guest carts we cannot mail

Edit template

Timing, audience and copy.

Active

Template name

Trigger

Send after

Catch-up window hours

Audience Catalog carts have no close date — wrap close-date copy in a condition. Subject line Headline shown above the copy Preview text optional Button label

Coupon code optional Coupon message

Email body

Insert a merge tag with the chips above. Use {{#if store_close_date}}…{{/if}} to hide copy when a cart has no store close date.

Subject–

✉️

Select a template

Pick a campaign on the left, or create a new one.

Sending

The master gate and who receives the emails.

Campaigns enabled While off, carts are still captured — nothing is emailed. Send emails to Test recipients BCC on live sends optional

From name From email verified sender

Reply-to Support email

Timing & limits

When the scheduler runs and which carts qualify.

Check every minutes Time zone

Send window start hour Send window end hour

Sends due outside the window wait for the next morning — they are never dropped.

Treat cart as abandoned after minutes Stop chasing after days

Minimum cart value Max sends per run

Capture catalog carts (no team store)

Branding

Header logo and footer shown in every campaign email.

Store name Store domain footer text

Store URL logo and "Go shopping" link Email image base URL where inbox images are served from Logo URL absolute, or a path under the base URL

Hide extra item options comma separated Internal options (SaveDesignUrl, GroupId, DevNotes, listing and category ids, Store Name) are always hidden. The design preview is used as the item image.

Cart capture

BigCommerce webhooks that feed the queue.

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Run now

Evaluate every open cart against the active templates.

Field mapping

Where each merge tag reads from, and what to print when it is empty.

Merge tag	Source field	Fallback	Date format	On
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Cart queue

Captured carts and what the engine will do with them next.

Store / customer	Cart	Abandoned	Store closes	Sent	Next
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Results by email

How each campaign has performed.

Email	Sent	Recovered	Credited	Credited value	Failed	Skipped	Last sent
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Recovered counts every email that reached a cart before it converted, so a cart touched by two emails counts for both — it deliberately over-counts and will not add up. Credited gives the order to the last email before it, one cart to one email, so those two columns always add up. They match the Recovered carts box above.

Activity

Every send, skip and failure — with the reason.

From To

When	Template	Cart	Recipients	Outcome
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